In short, YES, SEO does indeed work. The process of adjusting your site to load quickly, with clean code and content optimized for your users' searches, helps your site have a better chance of ranking well on Google's search engine results pages. SEO is essential for organic growth online, and if you do it right, you'll have an incredible number of Internet users who will find your website quickly. This increases brand awareness and the chances of these users becoming customers.
SEO only works when you use current best practices. By doing so, Google and other search engines will increase the ranking of your website, leading to increased traffic and, in turn, conversions. Companies are still making money because Google places them at the top of search results. Because Google's search algorithm is constantly changing, SEO practices are always evolving.
However, as long as you follow Google's guidelines, SEO will result in a higher search ranking. It will take a while to develop your SEO strategy, so you should wait a few months before measuring the success of your SEO strategy. However, a good SEO strategy will result in good search rankings over time. Not only will you increase traffic to your site, but you will also increase the quality of your traffic.
In fact, SEO leads have a 14.6% close rate compared to 1.7% for outgoing leads. For this reason, when you use SEO tactics, you'll generate more leads and close more deals. Companies or individuals who knowingly engage in dishonest SEO practices are said to use “black hat SEO. Black hat SEO and the terrible consequences it entails are a big part of why many people think that SEO doesn't work.
While professional SEO services can offer a lot of opportunities to your business, you should never rely on SEO alone for the growth of your business. That's why you should only hire SEO companies or SEO professionals who focus on results, rather than results. When it came time to review their SEO strategy, they shyly confessed that they didn't really know what SEO was, but that they simply knew they needed it. However, if the SEO company is only writing a 300-word article to publish on your company's blog, and it's a lot like the other billions of articles they published previously, then there's a good chance you're wasting your money on SEO.
There are many reputable SEO companies, large and small, included in the latter category, that use solid and clean & off-page SEO tactics that actually produce results for small businesses. In fact, you may even wonder “does SEO really work? Or maybe you're wondering “is there a way to make my SEO work better?.