While the benefits of good SEO are clear, the cost of achieving an SEO strategy can vary significantly depending on the company's objectives and the type of strategy being implemented. Managing business SEO requires a change in tactics, not just expanding SEO practices for small businesses. However, there are some basic SEO pricing models that many agencies and consultants use to determine how much their SEO services will cost. Before you hire an SEO agency, you'll want to get an idea of the return on investment or SEO ROI you're likely to see.
If you plan to manage your SEO campaign yourself but need a little outside help, an hourly SEO consultant can be an important asset. The size of the company, business model and SEO needs will determine the scope of your SEO program and what you will pay for it. Your site's back-end should also be optimized for SEO, and technical issues are usually discovered in an initial SEO audit, which typically includes a full-service package. Before deciding on a service, check what each SEO pricing model includes, as each SEO agency or consultant will be slightly different.
SEO depends on many different factors, many of which are beyond the control of you and the SEO agency. But with SEO companies, you'll have access to as few or as many SEO professionals as you need to drive your organization's growth. While some of this research can be done in-house, small businesses will find it very laborious, but SEO professionals can help with this, along with the other elements of SEO.