SEO pays off if you have the right strategy and work with a partner who knows how to get results. Around 93% of online experiences start with a search engine, and the closing rate of SEO leads is much higher than that of traditional marketing. Therefore, SEO provides an impressive return on investment (ROI). Companies are still making money because Google places them at the top of search results.
To answer the question, yes, SEO is a valuable investment and is worth the investment. You're creating an asset for your company by investing in SEO. There are many reputable SEO companies, large and small, included in the latter category, that use solid and clean & off-page SEO tactics that actually produce results for small businesses. You might think that the importance of organic search engine traffic would make investing in SEO a no-brainer, but marketers and business owners often have real concerns about incorporating SEO into their overall strategy.
A redesign is an excellent opportunity to invest in your ongoing visibility by preserving the existing SEO elements that are driving traffic and creating an SEO strategy that leads to long-term success. While no SEO strategy could claim to be algorithm-proof, SEO providers who follow best practices should see that their clients' traffic and rankings are kept up to date regardless of algorithm updates. However, if the SEO company is only writing a 300-word article to publish on your company's blog, and it's a lot like the other billions of articles they published previously, then there's a good chance you're wasting your money on SEO. To determine if SEO is worth the resources and investment, you should carefully consider what “is what you want to get out of an SEO investment.
When it came time to review their SEO strategy, they shyly confessed that they didn't really know what SEO was, but that they simply knew they needed it. In fact, we've found that SEO and PPC efforts often work better together, as SEO attracts visitors through unbranded searches and guides them through the marketing funnel. If you're a small, one-person store, SEO is still a very important investment, but it may make more sense to do SEO on your own than to hire an agency to take care of it for you. And while this can certainly slow down your SEO efforts, the good news is that SEO isn't all content.
As mentioned above, if you hire the wrong SEO company, for example, a blackhat SEO agency, and they rank your website using banned tactics, Google could slap your website with a penalty and you could lose all your rankings.