Local SEO helps your business stand out, even if you don't have a website, and it helps drive more traffic to your premises through online leads. Since these leads come from people who are specifically looking for the products or services your company offers, they're also likely to give you a high conversion rate. Local SEO is the practice of search engine optimization for local search results. Any company that has a physical location or serves a geographic area can benefit from local SEO.
If you Google any important keyword related to your business and a map with 3 listings appears below it (also known as a map pack), local SEO can help you grow your business. Do you want your local business to be in front of highly motivated potential customers in your area? Local SEO is the digital marketing medium you've been looking for. At Safari Digital, we love doing local SEO for a very good reason, because conversion rates are skyrocketing. More than any other facet of online marketing, local services have the potential to completely transform your business.
The biggest difference between local SEO and regular SEO strategies is that one is about targeting local leads and the other is about targeting general leads. You can hire a local SEO consultant or agency to help you rank local packages or go it alone, but either way you should notice a gradual increase in local SEO conversions as you increase activity. However, SEO is different from local SEO because the goal of local SEO is to promote your products, services or location to customers in your area. The latest search research reveals that 57% of SEO experts rank content creation and content marketing as the number one way to get the best results in local SEO.
In addition, location-based factors, such as having a business listing on Google My Business, local quotes from data aggregators, and review signals, which your local customers must post, are also taken into account in your local-oriented SEO rankings and, accordingly, you should also have them in count on your local SEO efforts. With more than 450 local SEO experts, we'll help you create a local SEO campaign that will drive more traffic to your business. Identifying, addressing and rectifying any existing technical SEO issues is crucial to any effective SEO campaign. Local SEO services offer a reliable way to do that, and if you haven't yet considered your approach to local SEO this year, there's never been a better time to do it exactly.
As you develop your local SEO strategy and learn what local SEO is, it's essential to understand the factors that influence local search. It's also important to note that there are SEO tools focused on local search that can help you develop locally-targeted SEO audits, from developing keyword research focused on your local audience, creating appointments, managing Google My Business listings, company profile and Google posts, and even monitoring your inclusion in local packages.